A recent study may put to rest the Internet marketing version of the chicken and the egg debate once and for all. Should we as ecommerce marketers be targeting online content, or should we be going after the audience?
Now, new findings from the Online Publishers Association suggest that content is king: Ads on branded-content websites are more effective than non-branded sites and outpace industry norms in nearly every category.
The study, entitled "Improving Ad Performance Online: The Impact of Advertising on Branded Content Sites," gives credit to viewer trust and brand name recognition for the statistics it found.
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